Many real estate photos simply don't look good.

The biggest challenge with interior shooting is getting the lighting right. Often there are different light sources giving different colors and looks as well as problems with sunlight "blowing out" the windows and making the rest of the space look dark.

Some photographers attempt to address these issue by using HDR photography, but that can look cartoonish, and it feels like something is just not right about the pictures.

John solves those problems by using Profoto's B1X, as well as an array of Profoto A1 studio flashes, to overcome sunlight issues and even out the lighting.

You will be impressed by the difference professional lighting makes.

Additionally, John shoots with medium format Hasselblad cameras; so, your images can be printed to billboard size or be used to over come the "muddy" look of the MLS listing web displays.